A lot of us look to become businessmen and quit our job. We do all the initial work – as much as our financial resources permit us – and then start giving out ads on print, television, and internet to attract eyeballs to our products. However, even as time passes by we do not get the response that we had been looking for and as a result of that our warehouses get filled up with stock that is yet to sell. We know the ads are doing some job because of the smattering of interest that we are getting from various quarters. So what could be going wrong over here?
Taking the right approach
While it is true that you are getting some business this way it also needs to be said that you may have taken the wrong strategy. In any case, these days people do not see the ads put on papers and since you are a fledgling business a proper TV ad, one in a channel or show with high viewership, could jolly well be out of your bounds at this stage as well. What you do know is that you have good products in hand and the same echoed by the few people who are doing business with you. In fact, some of them also say that your garments are far better than what your competitors are offering.
The problem of unsold stock
The truth is that unsold stock is lying in your warehouse. It could be that you may have missed out on an essential aspect of the business. If your product is a novel one and if your business idea is a great one you would achieve success in a short span of time. Otherwise, your best option is getting into direct contact with the end users themselves. This is the most logical way to promote your business, solve your issues, and also make sure that you start walking the right road to success.
The importance of trade fairs
This is where trade fair can play such an important role and help your garments business so much. If you look up the internet for trade fairs, you will find some that are meant for the kind of garments that you are stocking and looking for selling. In fact, if you are lucky enough you will be flooded with options, to say the least.
How to go about it?
You need to start off in this endeavor by getting in touch with agents who run these fairs and get good enough stalls in as many fairs as would be possible for you in your situation. In any case, these stalls do not cost that high – they are reasonably priced. At the stage that you are at right now, even a small trade fair could work wonders for you. After you done with getting Some stalls you have to take the next step. Your brochures need to be eye-catching, to say the least, and full of relevant details and images of your garments.
Taking it to the next stage
You would also need to get some carry bags printed. They should have pertinent information like the name of your company along with address, contact numbers, logo, website, and email. You need to show your best garments at the stall, and for people who buy goods at the fair itself, you should be offering good discounts to sweeten the deal and also make sure that more people buy from you. With the help of the trade fairs, you would be able to increase your business as well as your contacts.